Insurance Searches On The Rise Via Mobile

XAD | 11 / 06 / 2013

Some 40% of online insurance research time is spent on mobile devices, according to a study from xAd and Telmetrics. The study, conducted by Nielsen, suggests that one in four mobile searches related to insurance results in a conversion — 60% of which occur offline, including 43% via calls. Searches for Auto, Home and Health Insurance are most popular. Some 25% of mobile purchases are made via calls to local insurance agents and 21% convert through calls to insurance providers’ toll-free numbers.

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