GroundTruth receives location data from more than 700 Million users each month via 100,000 mobile applications. GroundTruth uses this technology to rank these data signals for precise, location-verified mobile inventory.
GroundTruth Blueprints uses patent pending technology to auto-generate geo-boundaries around key places and points of interest. GroundTruth Blueprints provides precision for the 100 million points of interest around the world on GroundTruth's platform.
Targeting, Data and Platforms
GroundTruth offers solutions that are designed to drive in-store traffic and sales. Marketers can leverage our first party location data to learn more about their business, actively engage their consumers through precise location and audience targeting, and measure sales impact in the moment.
Powered by Blueprints™, GroundTruth Location Audience enables marketers to target consumers based on their past visitation behavior to specific business locations or points of interest.
Powered by Blueprints™, GroundTruth Behavioral Audiences enables marketers to target audiences based on real-world location indicators and demographic information derived from visitation patterns.
Powered by Blueprints™, Neighborhoods allows marketers to target unique geo-defined areas based on visitation patterns to individual businesses or points of interest.
Leverage GroundTruth Proximity Targeting to engage consumers as they are around businesses or points of interest to impact immediate and future behaviors.
Our data lets you see exactly where your audience lives and where, when, and how they shop. Plus, we’ll give you over 4,500 audience segments so you can target with more specificity than ever before. Want more? We’ll dig deeper and give you details such as age, gender and home zip code. From demographics on recent visitors to organic grocery shoppers—or any combination you can think of—we’ll help you understand and target your audience more effectively than ever before. You’ll never deal with CPMs when you work with us. You’ll pay a flat monthly fee for the exact audiences you want, or you can select pre-made bundles.
Our platform allows us to observe how devices interact with the real world, and our visitation data allows us to pass actionable insights on to you. Our data goes deep—so deep, in fact, that you can see when and where individual audience members shop, travel, and live. Our Blueprints technology accesses users’ devices directly, rather than using ad requests. When coupled with our patented latitude and longitude verification system, it adds up to the most accurate visitation data set available today.
In the United States, over 65 million users enter Blueprints each month, and each user visits 16 distinct Blueprints on average. All of that adds up to more than a 20 billion Blueprints global visits annually. Want to learn more? Let’s get in touch.
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