XAD | 09 / 17 / 2013
As MMW recently reported, the findings presented in this year’s xAd/Telmetrics Mobile Path to Purchase Study reveal that banking and finance mobile users are heavily ruled by Millennials.
xAd, one of the largest mobile advertising platforms in the U.S., found that nearly half of all mobile bankers were under the age of 35 and one-third indicated that smartphones were the most important device for their banking needs.
In the big picture, however, this report speaks to the growing prevalence of mobile banking.
To that end, Yodlee – a recognized platform for financial innovation – has announced Tandem, which is the first collaborative financial management app that lets users securely establish and manage their social financial relationships.
With the app, users can set up financial circles, from their contacts and social networks, which have varying degrees of account access.
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