GroundTruth joined forces with the Ad Council, National Crime Prevention Council and U.S. Department of Justice to amplify their "Lock it Up" campaign, which educates and encourages firearms owners to more safely store their weapons.
"Our challenge is to deliver locally relevant messages to a very precise audience. The National Crime Prevention Council leaned on GroundTruth’s expertise in foundational accuracy to pinpoint locations where firearms usage is highest. Their capabilities provided NCPC with direct mobile message delivery to the audiences who need it most. The focused attention from GroundTruth allowed NCPC to increase awareness to our audience of whom 75% found the topic of firearm safety to be of the utmost importance.”