Mobile technologies continue to play a larger role in reaching consumers and driving them to our restaurants. GroundTruth accelerates Arby’s ability to stay ahead of the omni-channel curve and better engage with our hungry guests in real-time. Our category is highly competitive, one in which decisions are made quickly and where loyalty is a premium. By partnering with GroundTruth, we’re able to better identify, connect and attract consumers based on the depth of location intelligence their unique solutions provide.
Arby's Restaurant Group、メディアサービス担当副社長、Mary Ellen Barto